SEOWhen it comes to Search Engine Optimization there are three (3) different types of optimization you can have on your website.

Website Coding Optimization
The first and most commonly used but often overlooked is the search engine optimization from having a site properly coded when it is first built.  If this is not accomplished, you will be fighting an uphill battle trying to obtain better search engine placement.  This involves the knowledge of proper coding of sites plus the knowledge of what type of coding is essential and conducive to search engine placement.  If BeTheNet developed your website, there is no problem with this component of optimization; however, if BeTheNet did not build your website, we can look at your website and determine the correct coding necessary to correct this issue that you will find beneficial to your website’s performance.

Webpage Optimization
The second and most often overlooked issue is that as pages are added to your website with content you create and provide to the website design and development team, the original website coding can only perform basic optimization of the website.  However, there are additional elements involved in the search engine determining the location of each page of a website such as keyword use and placement, keyword density, keyword optimization of the page and many other aspects of page optimization that can also be performed to enhance search engine performance.  This involves the rewriting of the content for your page, optimizing your photographs on the page, examining links, and reviewing the results in relative search engines at a later date to determine the optimization success or failure.  Because this involves a continuing effort on the part of the website owner or his representative to obtain desired placement in the search engines, it is also more expensive than the original design and development of the website; however, it can also be the most valuable option to obtain great search engine placement.  BeTheNet has extensive experience at performing this type of optimization for website owners.

PPC Optimization
The last type of Search Engine Optimization possible on your website really has nothing to do with “optimization” of your website at all but can have equally important results for your website’s performance.  This option is called “pay-per-click” or PPC optimization.  This process involves extensive knowledge of search engine advertising to obtain placement of ads for your business or website on search engine pages.  The cost of such advertising can be minimal.  For example, if you are paying $0.10 a click for ads and someone clicks on your ad and goes to your website to find a particular product you sell for a $20 profit, you have made $19.90 profit if they purchase the item.  Of course, you will also have to pay for the other people who click on your ad and purchased nothing; however, there are distinctly different ways to help ensure that those types of clicks are minimized to a great extent.  Again, this can cost more than the original design and development of your website but can be extremely profitable.  In fact, BeTheNet was heavily involved in this type of optimization for a particular product years ago and made a fantastic amount of money off of it and we can perform such optimization for you and your website.

Using these methods to optimize your website’s search engine placement is essential to obtaining increased traffic and the corresponding  increase in income from search engine placement.